Which pages to target for paid traffic?
Marketers often argue about whether it’s better to send ad traffic to product detail pages (PDPs) or dedicated sales pages. It depends. Here are three…
Marketers often argue about whether it’s better to send ad traffic to product detail pages (PDPs) or dedicated sales pages. It depends. Here are three…
Most startups ignore direct mail, thinking it’s an archaic customer acquisition channel. It can work; companies do it for a reason. Start by avoiding these…
Retargeting ads are effective, but they’re limited in scale to the people who’ve visited your site or used your app. Pixel sharing, on the other…
Negative reviews can actually improve checkout conversion. For context, reviews are a big deal: Negative yet constructive reviews can outperform your best positive review for…
Sales teams waste calls and emails on unqualified leads. That’s why it’s so important to prequalify leads, only giving the best leads the option to…
Good at closing sales over the phone? Try Google call-only ads. They are text-based and link directly to a phone number instead of a website.
We want you to delete contacts from your email list. Two reasons to remove inactive contacts from your list: So here's what you do: Once…
On Twitter, you can grow your following, increase your brand awareness, and get website traffic by simply piggybacking off popular tweets. Many marketers are too…
We reviewed an analysis of every trending YouTube video from 2019. Here are some of our learnings: There are specifically some videos that do well…
I was a fan of Firefox until the day I started using chrome. I love chrome for various reason. One of the most important ones is that…
Every time a file is read from your Linux ext3 partition it writes back a attribute to the file detailing the last access time. There…